5 Ways to Make Asking for Client Reviews Less Awkward – From our Go Marketing for Small Businesses Series #clientreviews #customerfeedback #clientcommunications #marketingsolutions

Client reviews are essential. Search and social algorithms, as well as humans, use them to validate your credibility. However, asking for reviews can be uncomfortable.

Here are five ways to ask for client reviews that, at the very least, minimize the awkwardness but certainly will increase the likelihood that your requests are well-received.

1. Choose the Right Moment
   Timing is everything when asking for a review. The best time to ask is when the client has expressed satisfaction, such as after a successful project or when they’ve given positive feedback. If a client sends a thank-you email, respond with a simple request like, “I’m glad you’re pleased with the results. It would mean a lot to us if you would share your experience in a quick review.”
2. Make it Part of Your Process
   Your request will seem more natural if a client expects to be asked for a review from the start of a project or the relationship. The beginning of a new relationship is a logical time to note that you will ask for feedback after each project. This allows your client time to think about how they might respond over a period of time and respond when they can.
3. Keep Things Simple
   Clients are more likely to leave a review if it’s easy. Provide direct links to your business’s review platforms (Google, LinkedIn, Yelp, etc.) with a step-by-step of how to submit their review. You can even offer a few prompts to help guide their thoughts, such as: quality of service, experience with your team, or lasting results they’ve seen. The simpler you make it, the more likely they are to follow through.
4. Be Authentic
   Avoid generic requests that feel transactional. Instead, choose to ask clients based on your relationship with them. Reference specific details about projects or outcomes you’ve achieved together. This shows that you value the relationship and is another way to make the request feel like a natural part of your ongoing communication.
5. Always Express Gratitude
   Regardless of whether the client agrees to leave a review, always thank them for their time and partnership. A sincere thank you reinforces the positive relationship you’ve built and leaves the door open for future collaboration or referrals. Even if they don’t leave a review now, they might do so in the future, or they may recommend you to others.

When to Ask for Help

Asking for client reviews doesn’t have to be awkward. With the right approach, you can turn the task into an opportunity to strengthen client relationships and boost your reputation. Managing client communication, however, can be challenging for small businesses with limited resources. This is where an outsourced marketing team can be invaluable. A dedicated marketing partner can craft personalized, timely requests for reviews and ensure your client feedback is effectively used across multiple channels. They can analyze review patterns, identify areas for improvement, and highlight your strengths in future marketing efforts.

GoFish Communications and Nisse Designs have joined forces to offer Go Marketing specifically to help you overcome small business marketing hurdles. Our hands-on and very modular approach focuses on providing the solutions you need within your budget. We’re on your team! Here’s how you can learn more or set up a time to talk. We look forward to hearing from you!

Connect With Our Go Marketing Team Today!