Author: Laurie Fish McDowell | Founder & Principal Consultant – GoFish Communications Knowing what marketing when is a common stumbling block, particularly for small businesses and independent consultants. Marketing is an easy expense to skip, right? No. Not knowing how to leverage marketing tools at what time in your business cycles is where most mistakes […]
Client reviews are essential. Search and social algorithms, as well as humans, use them to validate your credibility. However, asking for reviews can be uncomfortable. Here are five ways to ask for client reviews that, at the very least, minimize the awkwardness but certainly will increase the likelihood that your requests are well-received. Choose the […]
In the world of small business marketing, advertising options feel limited or even an unattainable and costly expense rather than an investment. Many entrepreneurs shy away from budgeting for advertising, fearing the costs will squeeze and drain their limited financial resources. However, effective advertising doesn’t have to be expensive. By strategically allocating funds and leveraging […]
The most common small business marketing hurdle is budgeting time and money. Both come at a premium and marketing is so often sacrificed because you are juggling so many responsibilities. Getting the word out on your product or service, educating your audiences, and staying top of mind, however, is an absolute must if you want […]
Running a small business is a juggling act, and marketing often feels like one more ball in the air. You know the importance of consistent marketing—it’s as essential as paying your water bill. But with only so many hours in the day, staying on top of everything can be a real challenge. That’s where Go […]
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For a host of reasons, companies often curtail the idea of hiring an in-house design or marketing professional. From non-preparedness to lack of training/resources, the hiring process is often back-burnered. According to glassdoor.com, the average salary in Boston for Marketing Coordinator and Graphic Design positions range from $47,000 to $49,000 per year. Retainer relationships not […]
An interesting article on the relationship between Marketing and Sales and why collaboration in relation to core messaging is critical to a company’s success. CMOs must unite marketing and sales teams to achieve truly successful business results. Source: The Biggest Failure of Marketing Leadership
