Why is writing for your business blog so difficult?

One of the biggest obstacles that we find our clients bump into, is generating ideas and finding the time to write blog posts. This is quality, relevant information key to keeping your audience engaged, while maintaining your powerful new website. Perhaps you have a list of topics ready to write, but you’re struggling to put pen to paper or maybe your challenge is coming up with timely content.

These hurdles are common, and the companies who fall victim by not prioritizing this important effort find their websites become static. Your investment should not result in a flat return, rather you should be garnering steady growth in online visibility and inbound link traffic that ultimately will benefit your business growth.

The road to growing traffic does not need to be paved with only good intentions. Here are some tips we find are helpful when writing for our clients…

Tips for Meeting Your Posting Goals

1. Set a plan. Schedule a regular time every week to focus on writing. It doesn’t matter what time of day or day of week, but the hour you commit to should remain solely for crafting content.
2. Set a goal. Two to three short posts per week will result in maximum return.
3. Keep it short and sweet. Each post needn’t be more than two SEO-driven paragraphs. This means using your keywords wisely and keeping them front and center.

Remember, if you’re still struggling, we’re always here to help.