For typography enthusiasts like myself, you may find this behind-the-scenes video story about Saturday Night Live’s dedication to the craft of creating cue cards entertaining and just plain fun. But there is more to the story here and a great lesson for any business.
Not only does Wally Feresten talk about the importance of color and its role in legibility, or why kerning and line spacing is critical for their actors, but he discusses the art of building trust, embodying consistency, creating a personal connection and of course, the role of teamwork. We can all learn a little something from his dedication to the job and the trust he has garnered from his “clients.”
In praise of Wally and his perfect kerning.
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